Competitor Analysis: Leveraging Competitors to Your Advantage
Finding opportunities, identifying areas of weakness, evaluating keyword complexity, and improving your SEO strategy.
What Is SEO Competitor Analysis?
SEO competitor analysis is the process of gathering your competitors’ insights about the techniques they are using, their ranking keywords, backlink profile, and their weaknesses and strengths. Using this source of information will give us a better understanding of the most successful elements of their strategies. We can then incorporate them into your own and use this information to improve your own SEO.
Why is competitive analysis important in SEO?
SEO competition analysis enables us to see the big picture of SEO within your industry. A strong SEO presence is not an afterthought. It is an integral part of a comprehensive and effective digital marketing plan. By monitoring your competition on a regular basis, you can take advantage of opportunities to expand and grow into the gaps left by your competitors.
How I do an SEO Competitive Analysis
These are websites that rank highly for our target keywords in organic results in search engines.
These are keywords that we failed to rank but the competitors did.
By examining where we are falling behind in our SEO strategies.
By paying attention to different factors that influence how their pages are ranking above us.
Monitor our backlinks and ensure these are high quality, meaning they are coming from trustworthy sites.
See what content type the competitors are well-performing like blogs, podcasts, infographics, etc.
