Data Analysis & Reporting: Identifying Key Metrics & Visualizing Data
Utilizing SEO data reports to gain actionable insights to optimize your site.

What is SEO Analytics?
SEO analytics is the process of gathering and analyzing data in order to gain a deeper understanding of your website’s organic performance. A good SEO analysis helps us identify the areas that we need to improve when optimizing your website for search engines. SEO analytics helps us identify problems early and find new ways to improve your website.
How Do I Analyze SEO Data?
- Check your visibility on Google
- Check your page speed
- Check your URLs
- Audit your images
- Analyze your website content
- Evaluate backlinks
- Check your internal links
5 Types of SEO Analysis
It is a comprehensive review of your website’s existing content in order to identify areas where we can improve your site’s content in order to drive more quality traffic to each of your pages.
It is a comprehensive report that looks at the overall health of your website. It looks at all the pages on your website and gives you an SEO health score.
We would be looking at:
How anchor text is distributed
The quality of link sources
The number of quality backlinks to specific pages
The number of referral traffic from backlinks
We would be analyzing:
Headings
Title Tags
Content
Internal Link Structure
Our goal is to ensure that the site meets the technical benchmarks of the following:
Page Loading Time
Dead Links
Duplicate Content
Website Security