Keyword Research: How to Find the Best Keywords
Proper keyword research allows us to customize your content approach to meet your audience’s needs and drive more relevant organic traffic towards your site.
What is Keyword Research?
Keyword research refers to the process of identifying and analyzing the keywords that your ideal website visitors type into search engines. This allows us to focus your content strategy on the most relevant keywords.
Why is Keyword Research Important?
Keyword research helps us understand what your audience is searching for. By looking at the words that people type in search engines, we can create content that will attract the right type of traffic to your website.
Target Keywords based on Seed Keywords
SEO keywords are terms that are added to your online content to improve your search engine ranking for those keywords. The majority of keywords are found during keyword research and are selected based on search volume and SEO difficulty.
How I Find Keyword Ideas
I make a list of important and relevant topics based on your business. Next, I fill the topic buckets with keywords by understanding and analyzing the intent. Then research the related search terms. Lastly, I use keyword research tools.
01.
Brainstorming “Seed” Keywords
Seed keywords are the starting point of my keyword research process which is then used to generate a list of keyword thoughts.
02.
Checking Your Competitors Ranked Keywords
Looking at your competitor’s keywords that already send traffic is typically the best way to speed up my keyword research.
03.
Choosing Long-tail Keywords
I choose long-tail keywords as they typically have low search volume, low competition, and high conversion rates. Also, I consider high search volume with low keyword difficulty.