Off-Page SEO: Plays a Major Role in Your Site’s Ability to Rank
Let authoritative and relevant websites link to yours, your site deserves to be seen.
What Is Off-Page SEO?
Off-site SEO refers to SEO techniques that are done outside of your site, such as building backlinks, using social media and guest blogging.
These techniques can be used to attract links from other sites, share your content on social media and get mentions across the internet.
Also, to influence your rankings within SERPs and how people discover and interact with your content. It is a strategy for getting attention and authority on your site.
Why does Off-Page SEO matter?
What makes off-page SEO so important is that it signals to search engines that your site matters to other people on the internet. Every link you get is like a signal from another source saying that your site is high-quality.
This allows third-party providers to serve as tie-breaker for websites with the same level of quality on-page search engine optimization (SEO), allowing search engines to determine the most appropriate ranking for websites on SERPs.
How does Off-Page SEO work?
Off-page SEO can be thought of as building your website’s authority. High-authority websites rank higher because search engines view them as having more Expertise, Authoritativeness, and Trustworthiness (E-A-T).
SEO signals that are off-page, such as backlinks from trusted and pertinent websites, confirm the quality of your site. Search engines, such as Google, recognize these endorsements and rank them accordingly.
5 Off-Page SEO Techniques I Use
Let’s take a look at five different off-page tactics we can use to boost your site’s authority and organic search traffic:
Link building is the process of creating links to pages on other websites. These links are referred to as backlinks in SEO. When a page has multiple backlinks from authoritative websites, it may appear more authoritative to Google. This can increase the ranking of your page.
a) Authority
The term “authority” refers to the overall quality of the website or webpage. This quality is largely determined by the number of quality backlinks. This means that you want to link to high-quality websites. Backlinks from high-quality websites are often more valuable and help you to rank higher.
b) Unique Domains
One of the most important link-building metrics is the number of unique domains (or referrer domains) that link to your website.
Off-page SEO is an important part of content marketing. Creating high-quality content is a great way to get backlinks, increase your visibility in the media, and increase your chances of showing up on search engine results pages (SERPs). But how do you distribute that content across other channels?
A few examples of these channels include:
1) Digital PR
Digital PR is about getting your content in front of high-traffic websites like newspapers, industry sources and other authoritative sources. It’s about your expertise being featured in someone else’s blog or article.
2) Social Media
Social media is a powerful tool for generating more traffic. The more people share your content on social media, the more likely you are to receive links for that particular piece of content.
3) Influencer Marketing
Influencer marketing is a marketing strategy where brands partner with well-known bloggers and social media influencers to promote products or services.
4) Guest Posting
Guest posting helps your brand stand out from the crowd and can result in mentions and links. It also tells search engines that your brand is a leader in the industry.
5) Podcasts
One of the biggest SEO benefits of podcasting is backlinks. As a guest on one of their podcasts, they may link to your website. Or, if they’re talking about a specific topic, they may discover your site and link to it somewhere in their podcast description.
6) Content Syndication
Content syndication is the process of republishing a piece of content on one or multiple websites. However, syndication should be done with care. Make sure that the syndicated version links back to the original piece. And set up your canonical tags correctly.
7) Forums
You can use forums to engage in discussions that are relevant to your niche.
Local SEO is the practice of improving your online presence to improve local traffic, brand awareness, and search engine rankings. Most important local SEO elements are off-page SEO techniques, such as Google Business Profile (formerly known as Google My Business) and NAP citations.
a) Google Business Profile (GBP)
Google Business Profile is a free business listing tool. Since GBP is a form of SEO that takes place outside of your site, optimizing your GBP is one of the most important SEO off-page tactics. In fact, GBP is a key SEO ranking factor for local SEO. GBP can improve your site’s ranking in high-ranking positions on Google’s search results pages.
b) NAP Citations
A NAP citation is any online mention about your business’s name, address, and phone number. Most NAP citations are found in business directories and social media profiles. However, NAP citations can also appear on other websites.
Reviews are a powerful way to build trust with your customers. Reviews are one of Google’s top ranking factors when it comes to evaluating your website’s Expertise, Authoritativeness, and Trustworthiness (E-A-T).
There are a few things you can do to improve your online reviews, such as:
Encourage all customers to review your product or service
Encourage customers to respond to all reviews by responding to them
Do not accept (or solicit) money for reviews
Events can add value to your offline SEO strategy. This can lead to more social engagement and more links. For instance, you can get brand mentions while promoting your event. Or, attendees can write summary articles after the event. You can also get links from your event landing page.